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Everyday Jeans: Celebrating Women of All Shapes and Sizes 

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HOW IT STARTED

A while back, I ranted in my design journal about women's clothes, particularly jeans. Many women (including myself) are bothered by the sizing of jeans that propose proportions contrary to the reality of women figures. For instance, since jean sizes increment as a ratio, tall slim and short stout women must choose between fitting the waist or having appropriate jean length. Instead, I began thinking about revamping the measurements of jeans to reflect men's wear - by taking the waist and inseam size. In this way, women of all body shapes could be celebrated!

DESIGN PHASE

Some time later, I began to dream Everyday Jeans. This site would not only sell customizable jeans, but also encourage positive body image. Products would be measured in waist and inseam and have many helpful features to aid women in finding their perfect fit - like the 'Perfect Fit' shop filters and reviews that report buyer's proportions. In addition, I sketched out an article page that educated women about different body shapes and how best to flatter them. Lastly, I built an interactive quiz using SVG graphics that help women discover their body shape.

TEAMWORK

Later on, I met with some other developers who decided to move forward with my initial site because of its aesthetic appeal and developed idea. At the time, my site had been built using php and SQL database, a RESTful API and HTML and CSS for a custom front end. But this marked the beginning of multiple phases to grow the simple full stack site into an online presence. 

Making it Relatable

During the first phase, we wanted to add some API functionality for social branding. After brainstorming, we chose the Instagram API to allow women to share their stories and promote positive body image mentality. To do this we registered Instagram's sanbox so that when we uploaded pictures of women in our jeans with #everydayjeans, they now show up on our site under Style > Share Your Story. All pictures and cations feature real women we interviewed and their stories about their jeans.

#everydayjeans

Adding User Accounts

Next, we added in user profiles to promote camaraderie on our site. To preserve anonymity because body image is a sensitive subject, we decided to only show a fun username on each profile rather than full name. In addition, we had customizable profile pictures that feature an icon using SVGs that represents the users' body shape - pear, inverted triangle, rectangle or hourglass.

Bringing in Brands

At this point, we started to see our site shift from an ecommerce endeavor to a service design. We thought that users may prefer to buy jeans from brands they know and love, but did not have the perfect fit. Thus we would be the middle man between brands and customers, adjusting their products to fit each individual. Our hope was to add brand profiles to our site, and make products provided by them searchable.

Overall Functionality

By the end of production, we had also employed many other fully functional features on our site:

  • Shop filters of our products, by wash, color, destruction, length and sizing and tabs of different kinds of jeans​

  • Individual Product Pages, complete with user reviews and likes

  • Ability to add, remove, eidt and view your cart

  • Article Page with searching by proportions

  • Body Shape quiz using SVG graphics

  • Instagram Feed (mentioned earlier)

  • Login and Register Page

  • Both viewing, editing and visiting of user profiles

  • Admin operations - such as editing, deleting and adding products or users supported by the interface

Testing with

Mechanical

Turk

As a last step, we used crowd workers to test our site. We asked them to complete several different tasks and then rate on a liekert scale and comment on their experience. You can see it on the right.

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